Website Privacy Policy

This privacy policy sets out how Direct Hardware Trading Ltd T/A Direct Hardware UK uses and protects any information that you give  when you use this website. We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Use of the term ‘we’ or ‘us’ or ‘our’ in this policy refers exclusively to the separate and distinct legal entity of Direct Hardware Trading Ltd

Registered Address; 133 Henry Street, Church, Accrington Lancashire BB5 4EP

Company Reg. No. 11498930
VAT Reg. No. 302 1129 70

What personal data we collect and why we collect it

We require some basic details and contact information to help us process your order and to ensure that we offer you the best service possible in delivering your order. Information such as your name, address, telephone number & email address.

Please note: We do not have access to your card details when using this website, we use Paypal as our secure payment gateway system, which means we never have access to your payment account details. We do not store credit card details nor do we share financial details with any 3rd parties.

We hold information that you may provide in email correspondence, and in customer service and product reviews, and when you communicate with us via social media.

We retain historical information on the orders you have placed with us, what products you have bought, the prices paid and the address delivered to.

We hold your account login details including your user name, but we do not hold your password details as these are encrypted.

We may hold information on the type of device you have used to access our website your IP address, web browser, and a note of your shopping footprint on our website.

If you do not wish to provide this information we may not be able to complete our contract of sale with you.

What we do with the information we gather

We use your data information to help us:

  • Process your order and to ensure that we offer you the best service possible in delivering your order.
  • Help and advise on any issues or queries you may have.
  • Take payment from you or to process a refund for you.
  • Personalise your shopping experience, such as using the right pricing structure or currency.
  • Conduct online advertising with you.
  • Consider the safety and security of our company, colleagues and customers.

We do not use your data for any kind of automated profiling or automated decision making processes.

We do not use your data for any kind of credit scoring, or credit referencing as we do not offer any credit based terms.

We will retain a record of your personal information in accordance with the legal regulations at all times as evidence of the transactions between us for accounting purposes and to provide you with the best service possible

Sharing your DATA

Some data is shared with third party companies in order to help us process and fulfil your order;

ParcelForce – Our chosen courier partners for delivery of your order which is a third-party company. This application requires your delivery address, and contact details to arrange the delivery for you and keep you notified of progress.

Livechat – A website based chat facility on our website which is a third party company. This application requires your email address to allow you to send an offline message.

Paypal – Our payment authorisation provider which is a third party company. This application is used to process your card details on a separate encrypted secure website which we do not have access to. We have ensured that they meet our standards and the legal requirements when they process your data. You can read their individual policies here; https://www.paypal.com/webapps/mpp/ua/privacy-full

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place robust physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We use industry leading secure server technology that implements Secure Socket Layering (SSL) to protect your details which is the industry standard for encryption and enables millions of secure online transactions on a daily basis.

The payment details you provide to us are not accessible by Direct Hardware Trading Ltd T/A Direct Hardware UK. We use Paypal as our secure payment gateway system, which means we never have access to your payment account details.

Contact forms

We keep contact form submissions for a period of time required for customer service purposes, but we never use the information submitted through them for marketing purposes.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Industry regulatory disclosure requirements

Any information that we collect will be dealt with strictly in accordance with the General Data Protection Regulation (EU 2016/679) and is for the purpose of the administration of the sale and/or marketing of goods supplied by Direct Hardware Trading Ltd T/A Direct Hardware UK.

The lawful bases used for the processing of this data are;

  • 6 (1) (a) Consent – The individual has given clear consent for Direct Hardware Trading Ltd T/A Direct Hardware UK to process their personal data for a specific purpose.
  • 6 (1) (b) Contract – The processing is necessary for a contract that Direct Hardware Trading Ltd T/A Direct Hardware UK has with the individual, or because they have asked us to take specific steps before entering into a contract.
  • 6 (1) (c) Legal Obligation – The processing is necessary for us to comply with the law (not including contractual obligations).

In accordance with the General Data Protection Regulation (EU 2016/679) you have the following rights as an individual;

  1. The right to be informed
  2. The right of access
  3. The right to rectification
  4. The right to erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision making and profiling.